Congratulations to all of those who backed the ambitious project of the team at Creative Intelligence Agency. The project is led by some of the most esteemed minds in modern animation, from Masahiro Ando (Neon Genesis Evangelion, Ghost in the Shell, Fullmetal Alchemist) to Yusuki Kozaki (No More Heroes, Fire Emblem: Awakening). Under the Dog is a future dystopian show about a group of high school students handpicked to hunt down potential terrorists, and if you are interested to learn more visit their Kickstarter.

So What?

Modern anime trends oftentimes revolve around adaptations from other mediums, such as manga or light novels. Those involved in the production face limits to their creativity due to the influence of publishers who seek to maximize money made off the expensive project that is animation. This creates a stagnation of quality and originality in the medium. Under the Dog seeks to change this. Although the company has been made offers by numerous corporations, they sought to get the creative freedom to make the show how they wanted to, and this is really important. Due to the current and hopefully future success of the project, the general trend in animation could be facing a dramatic shift in a very positive direction. For more details, check out Rockmandash12's write-up about the importance of Under the Dog.

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Statistics

If you have hung around Ani-TAY for the past month, you probably have noticed many of our members' excitement over Under the Dog. Upon reaching their goal a couple hours ago, Creative Intelligence posted some interesting information concerning the sources of funding for the project.

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As you'll notice, Kotaku.com generated $11,859 for the project, or about 2.04% of the overall funding. Kotaku first posted an article concerning Under the Dog last night. All of this was generated over the past 24 hours. While for some this might not appear to be much, it is important to remember that these are only those who DIRECTLY accessed and funded to kickstarter from Kotaku, meaning that those who went to the website later would not be counted, and it is very likely that many who funded before the article was posted due to news related to the project on Ani-TAY are also not represented.

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Many were concerned that the project would not be funded. $580,000? That's way too much for a bunch of western anime nerds to come up with! Right? Wrong. If anything, Under the Dog was always going to reach its goal. The problem was just exposure, as many did not even know about the project until the past few days when major news sites began reporting on it. As you can see in the chart above, the amount donated per day increased greatly over this past week, and exposure can most like be attributed as the primary reason for this growth.

What Now?

Contribute! Although the funding has been reached, we still have over two days left and there are stretch goals to be reached. Rewards for backing this project are very well chosen. $25 gets the buyer a digital copy of the episode, $35 for the soundtrack, and $60 for the Blu-ray, etc. There are a variety of rewards of the different levels that are now guaranteed for backers. Even if the stretch goals aren't reached, the more support this project receives the more successful it will be in the long run.

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